How to Get Discovered by Large Brands as a Content Creator

Welcome to Part 2 of our Creator Series! (You can find Part 1 on our Instagram page). Today, we’re diving into how you can get discovered by larger brands as a content creator or UGC (User-Generated Content) creator. The creator economy is booming, and new opportunities and strategies for standing out are coming. Let’s explore some key tips to help you get noticed.

Resource Directory

Here are some valuable resources to help you get started:

PR and Marketing Agencies in South Africa

1. Pollen Creatives

2. Freebees PR & Marketing

3. Butter Knife PR

4. S'innamon PR & Communications

5. Salt PR

6. Scout PR

7. Fluence Africa

8. Republic PR

9. The Influencer Authority

10. Razor PR

11. Ogilvy Social Lab

12. Hot Oven Marketing

13. Mood Creative Agency

14. Beauty Bulletin

15. Service Insider

Creator Sourcing Platforms

1. Later Influence

2. InBeat Agency

3. TikTok Creator Marketplace

4. Humanz
   

Job Platforms & Groups

1. LinkedIn

2. The Resource (Facebook Group)

3. Social and Digital Media Club (Facebook Group)

Please note that everything mentioned here is based on my knowledge and experience. If you have any more resources to add to this list, please DM me on Instagram @pollencreatives. We’d love for this to be a collaborative resource that helps content creators connect with potential opportunities. If you'd like to collaborate with us at Pollen Creatives, please feel free to complete this form.

In the next part of our Creator Series, we’ll explore strategies for reaching out to small—to medium-sized brands. These brands often offer great opportunities for collaborations and can be stepping stones to larger partnerships.

Stay creative and keep pushing forward!